about

The Current is a consulting group and content creator based in Atlanta, Georgia.

We believe that business can change the outlook of communities and lives simply by the day-to-day operations of providing goods and services. When approached with the right mindset, business creates a ripple effect of positive impact and change to those around it.

We like to think about the leaders behind these businesses as the Current. Just as a current is to a body of water, these leaders are bringing about life-giving change to the environments they operate in.

Our Mission is simple, we are passionate about seeing business make a positive impact. We know that through highlighting the success of principled entrepreneurs and helping others follow in their footsteps, we will continue to see The Current grow and bring life to society as a whole.

consulting approachhow we get practical with businesses

Internal Cohesiveness

  • Set foundation for success
  • Re-focus organization around vision
  • Create clarity around what is being done and who is doing it
  • Gain Traction

Business Fundamentals

  • Create KPIs that matter and are trackable
  • Better understand customer and what they want
  • Cut excess spending and waste
  • Analyze profitability of certain customers and segments
  • Determine ROI of sales and marketing efforts

Scalable Systems

  • Identify most important processes and make them easily repeatable
  • Set up accurate systems that grow with the business
  • Find bottlenecks and improve efficiency